Heuer. A stainless steel manual wind chronograph cushion form wristwatch


Model: CamaroReference: 7220NTDate: Circa 1970Movement: 17-jewel Valjoux Cal.72 manual wind, signed Heuer Leonidas on the bridge Dial: Black, applied black accented polished baton hour markers, black outer 1/5th second divisions with luminous dot five minute markers, outer tachymetre scale, polished pointed baton hands with black and luminous inserts, white centre chronograph handCase: Brushed and polished cushion form, screw down back, signed crown flanked by twin pushers, No.174348Strap/Bracelet: Fitted black racing strapBuckle/Clasp: Stainless steel buckleSigned: Case, dial & movementSize: 37mm Accompaniments: Outer card, swing tag, spare racing strap, spare stainless steel Heuer buckle
|The Heuer Camaro was Heuer's third model line after the Autavia and Carrera. Jack W Heuer was very keen to grow his business in America and was looking for synergies to communicate Heuer's core competencies in the production of stopwatches, fine chronographs as well as timing devices for race events like Sebring. A new trend had hit the motor industry in the US called 'Muscle Cars' and the idea was to put powerful high displacement engines in light midsize cars. These were very well received by young buyers and even the smaller Pony Cars like the Ford Mustang first launched in 1964 were enormously successful. Chevrolet reacted quickly and developed the Camaro for this new segment. From 1967 to 1969 the Chevrolet Camaro was elected the Indianapolis 500 pace car which received a lot of press coverage and the name Camaro was a good fit for the new Heuer chronograph launched in 1968. The watch had a newly designed cushion shaped case and was powered by a manual wind Valjoux movement.