Lot of 3 Filmfare MagazinesEdition(s): December 1957 March 1958April 1966Filmfare editions of the 60s and 70s are the rarest, and the most popular amongst collectors and cinema enthusiasts alike.Filmfare magazine has been the most popular entertainment magazine in India since 1952. Launched by the Times Group, the magazine started as a great blend of film journalism and Bollywood. With covers of famous Bollywood actors, film criticism, encouraging young artists and providing updates about the film industry, filmfare cemented its place in the entertainment industry. Times Group also established their annual motion picture awards called the Filmfare Awards.The magazine reached its pinnacle during the 70s, because of a series of blockbuster movies, emerging megastars and an even more vigorous interest in the world behind the silver screen. Readership gradually dwindled through the 90s, till the concept of doling out free consumer products became popular with most leading magazines of the time.